Marshmallow on the European supplement market
Most ingredient pages tell you what Marshmallow is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 364 Marshmallow products from 152 brands across the EU and US. 15 brands advertise it on Meta right now, and new-ad activity grew 59% in the last 30 days. France shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €19.
New Marshmallow ads launched per month on Meta — last 6 months.
How brands use Marshmallow, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 25 | 13 | — | — | €23.90 |
| United Kingdom | 47 | 18 | 2 | 2 | £21.97 |
| France | 15 | 9 | 25 | 3 | €9.90 |
| Italy | 41 | 19 | 9 | 3 | €13.90 |
| Spain | 23 | 13 | 7 | 2 | €21.30 |
| Romania | 127 | 32 | 22 | 4 | 49.05 RON |
| United States | 56 | 28 | — | — | $31.86 |
| Austria | 3 | 3 | 17 | 1 | — |
Who is on the shelf right now
Top brands by number of Marshmallow products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Extract de Nalbă-mare | 173 |
| Nalbă-mare | 59 |
| Althaea officinalis L. | 26 |
| Nalbă-mare (leaf) | 18 |
| Marshmallow Polysaccharides | 14 |
| Nalbă-mare (aerial parts) | 12 |
Regulatory & positioning
| Botanical source | Althaea officinalis |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, immunity |
No EFSA-authorized health claim exists for Marshmallow, yet brands market it for respiratory, immunity — the gap between claim and positioning is itself a competitive signal.
Where Marshmallow shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Marshmallow?
Marshmallow (Althaea officinalis) is a botanical extract derived from the roots and leaves of the marshmallow plant. It is commonly used as a plant-based ingredient in dietary supplements, particularly in formulations marketed for respiratory and immune system support. Marshmallow extract is valued for its mucilaginous properties, which contribute to its use in products targeting throat comfort and respiratory health. It is typically included in syrups, lozenges, and capsules within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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