Marigold on the European supplement market
Most ingredient pages tell you what Marigold is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 259 Marigold products from 148 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €29.
New Marigold ads launched per month on Meta — last 6 months.
How brands use Marigold, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 80 | 35 | — | — | €31.90 |
| United Kingdom | 58 | 35 | — | — | £22.97 |
| France | 15 | 11 | — | — | €28.95 |
| Italy | 11 | 11 | — | — | €18.90 |
| Spain | 15 | 11 | 1 | 1 | €35.59 |
| Romania | 52 | 24 | — | — | 88.00 RON |
| United States | 8 | 8 | — | — | $24.95 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Marigold products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Crăiță (flowers) | 199 |
| Tagetes erecta Extract | 25 |
| Crăiță (lutein) | 13 |
| Crăiță (flowers) (esters) | 8 |
| Crăiță (esters) | 6 |
| Crăiță (complex) | 6 |
Regulatory & positioning
| Botanical source | Tagetes erecta |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | eye health, immunity |
No EFSA-authorized health claim exists for Marigold, yet brands market it for eye health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Marigold shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Marigold?
Marigold (Tagetes erecta) is a botanical extract derived from the petals of the marigold flower. It is commonly used in dietary supplements for its content of carotenoids, including lutein and zeaxanthin, which are types of plant pigments. Marigold extracts are frequently included in formulations marketed for eye health and immune system support. These supplements often target consumers interested in maintaining visual function and general wellness. The ingredient is valued for its natural origin and pigment profile in the nutraceutical industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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