Maqui Berry on the European supplement market
Most ingredient pages tell you what Maqui Berry is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 27 Maqui Berry products from 21 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Maqui Berry ads launched per month on Meta — last 6 months.
How brands use Maqui Berry, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 4 | 1 | 1 | — |
| United Kingdom | 4 | 3 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 1 | 1 | 3 | 1 | — |
| Spain | 4 | 3 | — | — | — |
| Romania | 4 | 3 | — | — | — |
| United States | 8 | 6 | — | — | $53.52 |
Who is on the shelf right now
Top brands by number of Maqui Berry products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Maqui | 12 |
| Aristotelia chilensis Stuntz | 7 |
| Maqui | 3 |
| Maqui | 2 |
| Maqui (fruit powder) | 2 |
| Maqui | 1 |
Regulatory & positioning
| Botanical source | Aristotelia chilensis |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, beauty |
No EFSA-authorized health claim exists for Maqui Berry, yet brands market it for immunity, beauty — the gap between claim and positioning is itself a competitive signal.
Where Maqui Berry shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Maqui Berry?
Maqui Berry (Aristotelia chilensis) is a plant-based botanical extract derived from the berries of a South American shrub. It is rich in natural pigments and polyphenolic compounds. This ingredient is commonly used in dietary supplements marketed for immunity and beauty, often included for its antioxidant profile. Maqui Berry extract is typically found in formulations such as antioxidant blends, skin health supplements, and immune support products. Its use in the supplement industry focuses on its plant-derived bioactive components rather than isolated nutrients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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