Manuka Oil on the European supplement market
Most ingredient pages tell you what Manuka Oil is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 65 Manuka Oil products from 16 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €27.
New Manuka Oil ads launched per month on Meta — last 6 months.
How brands use Manuka Oil, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 4 | — | — | €12.71 |
| United Kingdom | 30 | 4 | — | — | £28.14 |
| France | 12 | 2 | — | — | €49.20 |
| Italy | 9 | 1 | — | — | €18.75 |
| Spain | 0 | 0 | 6 | 1 | — |
| Romania | 2 | 2 | — | — | — |
| United States | 4 | 2 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Manuka Oil products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Manuka Essential Oil | 24 |
| Manuka Ulei esențial | 20 |
| Manuka Essential Oil | 20 |
| Manuka Essential Oil | 2 |
| Manuka Essential Oil | 1 |
Regulatory & positioning
| Botanical source | Leptospermum scoparium |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, respiratory |
No EFSA-authorized health claim exists for Manuka Oil, yet brands market it for immunity, respiratory — the gap between claim and positioning is itself a competitive signal.
Where Manuka Oil shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Manuka Oil?
Manuka Oil, derived from the leaves of the Leptospermum scoparium plant, is a botanical essential oil commonly used in supplement formulations. It is typically included in products marketed for immunity and respiratory health. As a plant extract, Manuka Oil is valued for its aromatic properties and is often incorporated into capsules, sprays, and topical formulations within the natural supplement category. Its use aligns with consumer interest in botanicals and essential oils in wellness products.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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