Maltitol Syrup on the European supplement market
Most ingredient pages tell you what Maltitol Syrup is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 54 Maltitol Syrup products from 21 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €3.
New Maltitol Syrup ads launched per month on Meta — last 6 months.
How brands use Maltitol Syrup, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 1 | — | — | — |
| United Kingdom | 16 | 5 | — | — | £2.75 |
| France | 1 | 1 | 2 | 2 | — |
| Italy | 21 | 8 | — | — | €2.50 |
| Spain | 1 | 1 | — | — | — |
| Romania | 1 | 1 | — | — | — |
| Austria | 2 | 2 | — | — | — |
| Poland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Maltitol Syrup products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Maltitol | 51 |
| Maltit-Sirup (chocolate coating) | 2 |
| Maltit-Sirup (syrup) | 2 |
| Maltit-Sirup (chocolate pieces) | 1 |
Regulatory & positioning
| Botanical source | Maltitol Syrup |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, weight loss |
No EFSA-authorized health claim exists for Maltitol Syrup, yet brands market it for gut health, weight loss — the gap between claim and positioning is itself a competitive signal.
Where Maltitol Syrup shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Maltitol Syrup?
Maltitol syrup is a sugar alcohol, classified as a polyol, commonly used as a low-calorie sweetener and bulking agent in supplement formulations. It is frequently included in products marketed for gut health and weight management due to its reduced caloric content compared to traditional sugars. Maltitol syrup is often found in chewable tablets, protein bars, and powdered supplements where sweetness and texture are important. Its functional properties make it a popular choice for sugar replacement in various supplement categories without contributing to a high glycemic response.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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