Mallow on the European supplement market
Most ingredient pages tell you what Mallow is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 117 Mallow products from 66 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €18.
New Mallow ads launched per month on Meta — last 6 months.
How brands use Mallow, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 13 | 7 | — | — | €23.90 |
| United Kingdom | 2 | 2 | — | — | — |
| France | 11 | 8 | 5 | 2 | €12.43 |
| Italy | 31 | 18 | 1 | 1 | €17.99 |
| Spain | 21 | 12 | 6 | 1 | €17.00 |
| Romania | 32 | 13 | 1 | 1 | 63.03 RON |
| Austria | 1 | 1 | — | — | — |
| Switzerland | 3 | 3 | — | — | — |
Who is on the shelf right now
Top brands by number of Mallow products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Nalbă Malva sylvestris Extract | 43 |
| Nalbă Malva sylvestris (flos) | 35 |
| Nalbă | 12 |
| Nalbă (flower) | 11 |
| Malva sylvestris Extract | 4 |
| Nalbă (mucilage) | 4 |
Regulatory & positioning
| Botanical source | Malva sylvestris |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | respiratory, gut health |
No EFSA-authorized health claim exists for Mallow, yet brands market it for respiratory, gut health — the gap between claim and positioning is itself a competitive signal.
Where Mallow shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Mallow?
Mallow (Malva sylvestris) is a botanical extract derived from the leaves and flowers of the mallow plant. It is commonly included in dietary supplements formulated for respiratory and gut health. The extract contains a range of phytochemicals such as mucilage, flavonoids, and polysaccharides. Mallow is typically used in products marketed for soothing properties and to support formulations aimed at respiratory comfort and digestive wellness. It is often found in herbal blends, lozenges, and liquid extracts within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access