Malic Acid on the European supplement market
Most ingredient pages tell you what Malic Acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 142 Malic Acid products from 60 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €28.
New Malic Acid ads launched per month on Meta — last 6 months.
How brands use Malic Acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 13 | 4 | 1 | 1 | €28.90 |
| United Kingdom | 55 | 18 | — | — | £24.99 |
| France | 5 | 4 | — | — | — |
| Italy | 10 | 5 | 1 | 1 | €27.55 |
| Spain | 8 | 6 | — | — | €26.90 |
| Romania | 18 | 6 | 4 | 2 | 124.50 RON |
| United States | 25 | 11 | — | — | $29.99 |
| Austria | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Malic Acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Acid malic | 132 |
| Acid | 4 |
| Acid malic (L-) | 4 |
| Acid | 2 |
Regulatory & positioning
| Botanical source | Malic Acid |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | energy |
Where Malic Acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Malic Acid?
Malic acid is an organic acid naturally found in various fruits and vegetables. It is classified as a carboxylic acid and is commonly used as a food additive and acidity regulator. In the supplement industry, malic acid is incorporated primarily in products marketed for energy, often combined with other ingredients such as vitamins and minerals. It can contribute to the overall formulation by influencing taste and pH balance. Malic acid is also utilized in sports nutrition and general wellness supplements where energy-related positioning is desired.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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