Magnolia on the European supplement market
Most ingredient pages tell you what Magnolia is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 66 Magnolia products from 45 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around €31.
New Magnolia ads launched per month on Meta — last 6 months.
How brands use Magnolia, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 4 | — | — | — |
| United Kingdom | 12 | 7 | 2 | 1 | £25.00 |
| France | 2 | 2 | — | — | — |
| Italy | 13 | 8 | — | — | €29.90 |
| Spain | 5 | 5 | 1 | 1 | €32.95 |
| Romania | 10 | 3 | — | — | 47.00 RON |
| United States | 16 | 12 | 1 | 1 | $49.00 |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Magnolia products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Magnolia | 43 |
| Magnolia officinalis Extract | 11 |
| Honokiol | 3 |
| Magnolie (complex) | 2 |
| Magnolie (cortex) | 2 |
| Magnolie (pure) | 2 |
Regulatory & positioning
| Botanical source | Magnolia officinalis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, sleep |
No EFSA-authorized health claim exists for Magnolia, yet brands market it for stress, sleep — the gap between claim and positioning is itself a competitive signal.
Where Magnolia shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Magnolia?
Magnolia (Magnolia officinalis) is a botanical extract derived from the bark of the magnolia tree. It is commonly used in dietary supplements formulated for stress and mood management, as well as sleep support products. The extract contains bioactive compounds such as honokiol and magnolol, which are of interest in the supplement industry. Magnolia is typically included in formulations targeting relaxation and calming effects, often combined with other herbal ingredients. It is valued for its traditional use and incorporation into products aimed at consumers seeking natural options for stress and sleep-related concerns.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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