Magnesium on the European supplement market
Most ingredient pages tell you what Magnesium is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 12,725 Magnesium products from 1,789 brands across the EU and US. 812 brands advertise it on Meta right now, and new-ad activity cooled 39% in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €38.
New Magnesium ads launched per month on Meta — last 6 months.
How brands use Magnesium, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2,169 | 245 | 1,628 | 130 | €26.90 |
| United Kingdom | 2,839 | 334 | 905 | 37 | £26.59 |
| France | 764 | 179 | 1,878 | 129 | €28.25 |
| Italy | 979 | 170 | 565 | 96 | €22.90 |
| Spain | 1,239 | 215 | 1,212 | 129 | €27.78 |
| Romania | 1,422 | 107 | 833 | 73 | 85.00 RON |
| United States | 1,237 | 263 | 255 | 82 | $36.95 |
| Austria | 342 | 57 | 215 | 31 | €29.45 |
Who is on the shelf right now
Top brands by number of Magnesium products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Magneziu | 4,783 |
| Magnesium Citrate | 3,010 |
| Magnesium Bisglycinate | 2,355 |
| Magnesium Oxide | 1,332 |
| Magnesium Malate | 854 |
| Magnesium Glycinate | 643 |
Regulatory & positioning
| Botanical source | Magnesium |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | stress, sleep, energy |
Where Magnesium shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Magnesium?
Magnesium is a mineral commonly included in dietary supplements. It is frequently used in formulations aimed at stress management, mood regulation, sleep support, and energy production. Magnesium can be found in various supplement forms such as tablets, capsules, powders, and gummies. It is often combined with other vitamins and minerals to target lifestyle and wellness categories. Due to its role as an essential mineral, magnesium is a versatile ingredient in both standalone products and multi-ingredient blends designed for general well-being and daily nutritional support.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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