Maca on the European supplement market
Most ingredient pages tell you what Maca is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,818 Maca products from 631 brands across the EU and US. 123 brands advertise it on Meta right now, and new-ad activity cooled 43% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €34.
New Maca ads launched per month on Meta — last 6 months.
How brands use Maca, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 254 | 84 | 190 | 11 | €35.40 |
| United Kingdom | 506 | 135 | 121 | 12 | £31.95 |
| France | 109 | 65 | 88 | 17 | €29.99 |
| Italy | 171 | 72 | 190 | 19 | €29.80 |
| Spain | 157 | 71 | 99 | 19 | €29.99 |
| Romania | 223 | 57 | 74 | 13 | 111.99 RON |
| United States | 154 | 56 | 14 | 8 | $39.99 |
| Austria | 46 | 17 | 168 | 6 | €39.90 |
Who is on the shelf right now
Top brands by number of Maca products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Maca | 1,087 |
| Maca Extract | 598 |
| Maca (root) | 40 |
| Maca (root powder) | 38 |
| Maca (organic) | 12 |
| Maca (black) | 11 |
Regulatory & positioning
| Botanical source | Maca |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sexual health, energy, mens health |
No EFSA-authorized health claim exists for Maca, yet brands market it for sexual health, energy, mens health — the gap between claim and positioning is itself a competitive signal.
Where Maca shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Maca?
Maca is a plant-based botanical extract derived from the root of the Lepidium meyenii plant, native to the Andes region. It is commonly incorporated into dietary supplements, especially those marketed for sexual health, energy, and men’s health. Maca is valued for its traditional use and is often found in formulations targeting overall vitality. It is typically available in powder, capsule, or extract form and is combined with other botanical ingredients or nutrients in complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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