Lycopene on the European supplement market
Most ingredient pages tell you what Lycopene is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 661 Lycopene products from 302 brands across the EU and US. 18 brands advertise it on Meta right now, and new-ad activity cooled 45% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €32.
New Lycopene ads launched per month on Meta — last 6 months.
How brands use Lycopene, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 135 | 44 | 17 | 2 | €36.00 |
| United Kingdom | 155 | 67 | 43 | 1 | £25.00 |
| France | 49 | 25 | 5 | 3 | €31.30 |
| Italy | 42 | 26 | 9 | 4 | €24.90 |
| Spain | 47 | 31 | 1 | 1 | €32.95 |
| Romania | 63 | 24 | 3 | 3 | 110.50 RON |
| United States | 77 | 40 | 4 | 3 | $40.95 |
| Austria | 14 | 8 | — | — | €29.40 |
Who is on the shelf right now
Top brands by number of Lycopene products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lycopene | 315 |
| Licopen Extract | 152 |
| Licopen (flakes) | 42 |
| Solanum lycopersicum L. | 29 |
| Licopen (5%) | 18 |
| Licopen (fruit) | 17 |
Regulatory & positioning
| Botanical source | Lycopene |
|---|---|
| Novel food status | Authorised novel food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | mens health, beauty, heart health |
Where Lycopene shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lycopene?
Lycopene is a naturally occurring carotenoid, classified as a plant-based pigment found in red and pink fruits and vegetables. It is commonly used as an ingredient in dietary supplements, particularly those marketed for men’s health, beauty, and heart health. Lycopene is valued for its antioxidant properties and is often included in formulations aimed at general wellness and skin health. It is typically sourced from tomatoes, watermelon, and other lycopene-rich botanicals, and is available in various forms such as oils, powders, and extracts for supplement manufacturing.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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