Lutein on the European supplement market
Most ingredient pages tell you what Lutein is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 647 Lutein products from 307 brands across the EU and US. 37 brands advertise it on Meta right now, and new-ad activity grew 65% in the last 30 days. Spain shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Lutein ads launched per month on Meta — last 6 months.
How brands use Lutein, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 102 | 43 | 16 | 5 | €30.57 |
| United Kingdom | 152 | 60 | 18 | 2 | £24.95 |
| France | 47 | 28 | 20 | 7 | €30.20 |
| Italy | 28 | 22 | 8 | 4 | €23.50 |
| Spain | 61 | 34 | 20 | 4 | €32.95 |
| Romania | 100 | 34 | 5 | 3 | 104.00 RON |
| United States | 80 | 40 | 8 | 4 | $42.40 |
| Austria | 15 | 10 | — | — | €29.90 |
Who is on the shelf right now
Top brands by number of Lutein products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lutein | 104 |
| Luteina Extract | 102 |
| Lutein (ester) | 87 |
| Luteina (esters) | 79 |
| Luteina (microencapsulated) | 39 |
| Luteina (Lutemax®) | 39 |
Regulatory & positioning
| Botanical source | Lutein |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | eye health, beauty |
Where Lutein shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lutein?
Lutein is a carotenoid, a type of plant-derived pigment found naturally in green leafy vegetables and other colorful plants. It is commonly used as an ingredient in dietary supplements, particularly those marketed for eye health and beauty formulations. Lutein is valued for its role as a natural pigment and antioxidant compound. It is often included in products aimed at maintaining visual wellness and skin appearance, frequently combined with other carotenoids and vitamins in complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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