Lucuma on the European supplement market
Most ingredient pages tell you what Lucuma is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 99 Lucuma products from 37 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity cooled 90% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €69.
New Lucuma ads launched per month on Meta — last 6 months.
How brands use Lucuma, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 19 | 7 | 28 | 2 | €54.99 |
| United Kingdom | 25 | 12 | — | — | £20.99 |
| France | 3 | 2 | — | — | — |
| Italy | 6 | 1 | — | — | €65.80 |
| Spain | 6 | 2 | — | — | €87.57 |
| Romania | 18 | 2 | — | — | 264.87 RON |
| United States | 3 | 3 | 2 | 1 | — |
| Austria | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Lucuma products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Pouteria lucuma | 38 |
| Lucuma (fruit) | 36 |
| Lucuma (organic) | 15 |
| Lucuma (fruit powder) | 9 |
| Lucuma Extract | 1 |
Regulatory & positioning
| Botanical source | Pouteria lucuma |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | weight loss, energy |
No EFSA-authorized health claim exists for Lucuma, yet brands market it for weight loss, energy — the gap between claim and positioning is itself a competitive signal.
Where Lucuma shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lucuma?
Lucuma (Pouteria lucuma) is a plant-based ingredient derived from the fruit of the Lucuma tree, native to South America. It is commonly used as a natural sweetener and flavoring agent in supplement formulations. Lucuma is often included in products marketed for weight loss and energy, typically within powdered or extract forms. Its composition includes carbohydrates, dietary fiber, and various micronutrients. Formulators may incorporate Lucuma to enhance taste profiles while aligning with clean-label trends in botanical-based supplements.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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