Lovage on the European supplement market
Most ingredient pages tell you what Lovage is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 22 Lovage products from 17 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €31.
How brands use Lovage, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 6 | 5 | — | — | €31.05 |
| France | 3 | 2 | — | — | — |
| Italy | 1 | 1 | — | — | — |
| Romania | 6 | 5 | — | — | 15.55 RON |
| United States | 3 | 1 | — | — | — |
| Poland | 1 | 1 | — | — | — |
| BG | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Lovage products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Levisticum officinale | 8 |
| Leuștean Extract | 7 |
| Leuștean | 4 |
| Leuștean (leaf powder) | 1 |
| Leuștean (aerial parts) | 1 |
| Lovage Essential Oil | 1 |
Regulatory & positioning
| Botanical source | Lovage |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney, heart health, liver health |
No EFSA-authorized health claim exists for Lovage, yet brands market it for urinary kidney, heart health, liver health — the gap between claim and positioning is itself a competitive signal.
Where Lovage shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lovage?
Lovage is a botanical extract derived from the roots and leaves of the Levisticum officinale plant. It is commonly used in dietary supplements formulated for urinary and kidney health, heart health, and liver health. As a plant-based ingredient, lovage is valued for its traditional applications in herbal formulations. It is typically included in products targeting these areas due to its phytochemical profile. Lovage is found in various supplement forms, including capsules, tinctures, and teas, often combined with other botanical extracts to complement multi-ingredient formulas.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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