Lotus on the European supplement market
Most ingredient pages tell you what Lotus is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 29 Lotus products from 21 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
New Lotus ads launched per month on Meta — last 6 months.
How brands use Lotus, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 1 | 1 | — | — | — |
| United Kingdom | 7 | 4 | — | — | £38.50 |
| France | 4 | 2 | — | — | — |
| Italy | 3 | 3 | 3 | 1 | — |
| Spain | 3 | 2 | — | — | — |
| Romania | 6 | 5 | 9 | 1 | 111.51 RON |
| United States | 3 | 3 | — | — | — |
| Hungary | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Lotus products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lotus Extract | 10 |
| Nelumbo nucifera Gaertn. | 6 |
| Lotus (stamen) | 5 |
| Lotus | 3 |
| Lotus (leaf) | 3 |
| Lotus Leaf | 2 |
Regulatory & positioning
| Botanical source | Nelumbo nucifera |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, stress, immunity |
No EFSA-authorized health claim exists for Lotus, yet brands market it for gut health, stress, immunity — the gap between claim and positioning is itself a competitive signal.
Where Lotus shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lotus?
Lotus (Nelumbo nucifera) is a botanical extract derived from the lotus plant, commonly used in dietary supplements. It is featured in formulations marketed for gut health, stress and mood management, and immunity. The extract contains various bioactive compounds, including flavonoids and alkaloids, which contribute to its inclusion in complex herbal blends. Lotus is often incorporated into supplements targeting overall wellness and adaptogenic support. Its use spans capsules, powders, and functional beverages within the botanical supplement category.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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