Lithium on the European supplement market
Most ingredient pages tell you what Lithium is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 44 Lithium products from 31 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while United States has the largest shelf. The median EU shelf price sits around —.
New Lithium ads launched per month on Meta — last 6 months.
How brands use Lithium, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 4 | 6 | 1 | — |
| United Kingdom | 7 | 4 | — | — | £14.99 |
| France | 3 | 3 | — | — | — |
| Italy | 4 | 3 | 4 | 1 | — |
| Romania | 3 | 3 | — | — | — |
| United States | 15 | 11 | — | — | $26.39 |
| Austria | 1 | 1 | — | — | — |
| Switzerland | 6 | 1 | — | — | CHF 22.00 |
Who is on the shelf right now
Top brands by number of Lithium products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lithium Orotate | 21 |
| Lithium | 17 |
| Litiu (colloidal) | 3 |
| Lithium Citrate | 3 |
| Lithium Chloride | 1 |
| Litiu (elemental) | 1 |
Regulatory & positioning
| Botanical source | Lithium |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | brain health, stress |
No EFSA-authorized health claim exists for Lithium, yet brands market it for brain health, stress — the gap between claim and positioning is itself a competitive signal.
Where Lithium shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lithium?
Lithium is a naturally occurring mineral element often included in dietary supplements. It is typically used in products marketed for brain health and mood support, particularly those targeting stress and emotional balance. Lithium is available in various forms, including lithium carbonate and lithium orotate, and is incorporated into formulations alongside other minerals and botanical extracts. Its inclusion in supplements is aimed at consumers seeking products related to cognitive and emotional wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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