Lime on the European supplement market
Most ingredient pages tell you what Lime is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 32 Lime products from 20 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Austria shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
New Lime ads launched per month on Meta — last 6 months.
How brands use Lime, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 3 | 1 | 1 | — |
| United Kingdom | 22 | 12 | — | — | £14.95 |
| France | 0 | 0 | 1 | 1 | — |
| Spain | 1 | 1 | 2 | 2 | — |
| Romania | 1 | 1 | — | — | — |
| United States | 2 | 2 | 3 | 2 | — |
| Austria | 2 | 1 | 7 | 3 | — |
Who is on the shelf right now
Top brands by number of Lime products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Pudră de lime | 21 |
| Lime powder | 6 |
| Lime (fruit juice powder) | 5 |
Regulatory & positioning
| Botanical source | Citrus aurantiifolia |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, beauty |
No EFSA-authorized health claim exists for Lime, yet brands market it for immunity, beauty — the gap between claim and positioning is itself a competitive signal.
Where Lime shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lime?
Lime (Citrus aurantiifolia) is a botanical ingredient derived from the fruit of the lime tree. It is commonly used in supplement formulations as a natural source of vitamin C and phytochemicals. Lime extracts and powders are incorporated into products marketed for immunity and beauty, often valued for their antioxidant content. This ingredient is typically found in dietary supplements, functional beverages, and topical formulations aimed at general wellness and skin health. Lime’s inclusion in supplements is primarily for its botanical profile and potential to complement other active ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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