Licorice on the European supplement market
Most ingredient pages tell you what Licorice is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 779 Licorice products from 278 brands across the EU and US. 13 brands advertise it on Meta right now, and new-ad activity grew 21% in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €27.
New Licorice ads launched per month on Meta — last 6 months.
How brands use Licorice, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 69 | 28 | — | — | €27.70 |
| United Kingdom | 132 | 45 | — | — | £21.97 |
| France | 33 | 19 | — | — | €29.95 |
| Italy | 85 | 38 | 11 | 6 | €20.00 |
| Spain | 46 | 22 | 1 | 1 | €21.97 |
| Romania | 244 | 43 | 20 | 5 | 49.20 RON |
| United States | 74 | 43 | 4 | 1 | $31.95 |
| Austria | 10 | 3 | — | — | CHF 170.00 |
Who is on the shelf right now
Top brands by number of Licorice products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lemn dulce (dipotassium glycyrrhizate) Extract | 394 |
| Lemn dulce Oxid | 53 |
| Lemn-dulce Extract | 52 |
| Lemn dulce (dipotassium salt) | 34 |
| Glycyrrhizic Acid | 27 |
| Lemn-dulce | 26 |
Regulatory & positioning
| Botanical source | Glycyrrhiza glabra |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, immunity |
No EFSA-authorized health claim exists for Licorice, yet brands market it for liver health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Licorice shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Licorice?
Licorice (Glycyrrhiza glabra) is a botanical extract derived from the root of the licorice plant. It contains a variety of bioactive compounds, including glycyrrhizin and flavonoids. Licorice extract is commonly used in dietary supplements formulated for liver health and immune system support. It is also found in products targeting digestive comfort and respiratory wellness. As a plant-based ingredient, licorice is valued for its characteristic flavor and potential functional properties in complex supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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