Lemongrass on the European supplement market
Most ingredient pages tell you what Lemongrass is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 159 Lemongrass products from 59 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €18.
New Lemongrass ads launched per month on Meta — last 6 months.
How brands use Lemongrass, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 13 | 8 | — | — | €13.78 |
| United Kingdom | 23 | 11 | — | — | £28.75 |
| France | 8 | 5 | — | — | €21.88 |
| Italy | 4 | 3 | — | — | — |
| Spain | 6 | 3 | — | — | — |
| Romania | 89 | 17 | 5 | 2 | 57.00 RON |
| United States | 7 | 5 | 2 | 2 | $24.95 |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Lemongrass products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lemongrass Essential Oil | 66 |
| Lemongrass Citrate | 51 |
| Lemongrass | 34 |
| Lemongrass Extract | 5 |
| Lemongrass (herb) | 2 |
| Lemongrass (leaf) | 1 |
Regulatory & positioning
| Botanical source | Lemongrass |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, gut health |
No EFSA-authorized health claim exists for Lemongrass, yet brands market it for immunity, gut health — the gap between claim and positioning is itself a competitive signal.
Where Lemongrass shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lemongrass?
Lemongrass is a botanical extract derived from the leaves and stalks of the Cymbopogon plant species. It is commonly incorporated into dietary supplements, particularly those marketed for immunity and gut health. As a plant-based ingredient, lemongrass is valued for its aromatic properties and is often included in formulations such as herbal blends, teas, and capsules. Its use in supplements aligns with consumer interest in natural and plant-derived components. Lemongrass extracts may vary in composition depending on extraction methods and plant origin.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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