Lemon Verbena on the European supplement market
Most ingredient pages tell you what Lemon Verbena is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 61 Lemon Verbena products from 41 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €18.
New Lemon Verbena ads launched per month on Meta — last 6 months.
How brands use Lemon Verbena, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 9 | 7 | — | — | €21.50 |
| United Kingdom | 17 | 9 | — | — | £68.00 |
| France | 9 | 6 | 1 | 1 | €18.40 |
| Italy | 4 | 4 | — | — | — |
| Spain | 14 | 9 | — | — | €14.95 |
| Romania | 3 | 3 | — | — | — |
| United States | 2 | 1 | — | — | — |
| Poland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Lemon Verbena products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Verbina Extract | 30 |
| Verbascoside | 8 |
| Lemon Verbena Oil | 7 |
| Lemon verbena | 4 |
| Verbina (leaf water) | 3 |
| Verbena | 3 |
Regulatory & positioning
| Botanical source | Aloysia citrodora |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, sleep |
No EFSA-authorized health claim exists for Lemon Verbena, yet brands market it for stress, sleep — the gap between claim and positioning is itself a competitive signal.
Where Lemon Verbena shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lemon Verbena?
Lemon Verbena (Aloysia citrodora) is a botanical extract derived from the leaves of the Lemon Verbena plant. It is commonly incorporated into dietary supplements, particularly those marketed for stress management and mood support, as well as sleep-related formulations. The extract contains various phytochemicals, including essential oils and polyphenols, which contribute to its characteristic aroma and flavor. Lemon Verbena is typically used as a natural ingredient in herbal blends and wellness products targeting relaxation and calming effects.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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