Lecithin on the European supplement market
Most ingredient pages tell you what Lecithin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 173 Lecithin products from 82 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €37.
New Lecithin ads launched per month on Meta — last 6 months.
How brands use Lecithin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 33 | 16 | — | — | €36.99 |
| United Kingdom | 29 | 7 | — | — | £16.95 |
| France | 1 | 1 | — | — | — |
| Italy | 4 | 4 | — | — | — |
| Spain | 5 | 4 | — | — | — |
| Romania | 51 | 25 | 7 | 3 | 106.20 RON |
| United States | 15 | 6 | — | — | $27.00 |
| Austria | 13 | 6 | 4 | 1 | — |
Who is on the shelf right now
Top brands by number of Lecithin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lecitină | 153 |
| Lecitina (sunflower) | 8 |
| Lecitină (isolate) | 6 |
| Lecitina (phosphatidylcholine) | 4 |
| Lecitina (phosphatidylethanolamine) | 4 |
| Lecitina (phosphatidylinositol) | 4 |
Regulatory & positioning
| Botanical source | Phosphatidyl choline / lecithin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | brain health, cholesterol |
Where Lecithin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lecithin?
Lecithin, scientifically known as phosphatidylcholine, is a phospholipid commonly derived from soybeans, sunflower seeds, or egg yolks. It functions as an emulsifier and source of choline in dietary supplements. Lecithin is used in various formulations, including capsules, powders, and functional foods. It is commonly found in products marketed for brain health and cholesterol management. As a fatty substance, lecithin contributes to the structural integrity of cell membranes and is valued for its versatility in supplement manufacturing.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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