Lavender on the European supplement market
Most ingredient pages tell you what Lavender is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 658 Lavender products from 260 brands across the EU and US. 16 brands advertise it on Meta right now, and new-ad activity grew 40% in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €27.
New Lavender ads launched per month on Meta — last 6 months.
How brands use Lavender, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 150 | 47 | 45 | 4 | €39.90 |
| United Kingdom | 92 | 43 | 45 | 1 | £24.49 |
| France | 41 | 15 | 11 | 4 | €19.90 |
| Italy | 44 | 28 | 8 | 3 | €22.35 |
| Spain | 49 | 25 | 1 | 1 | €19.28 |
| Romania | 166 | 38 | 5 | 1 | 48.33 RON |
| United States | 43 | 27 | 1 | 1 | $31.95 |
| Austria | 17 | 6 | — | — | €35.90 |
Who is on the shelf right now
Top brands by number of Lavender products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lavandula angustifolia Ulei esențial | 158 |
| Lavender Essential Oil | 115 |
| Lavandula vera Ulei esențial | 76 |
| Lavandula vera Extract | 67 |
| Lavandă Extract | 56 |
| Lavandula angustifolia Mill. | 52 |
Regulatory & positioning
| Botanical source | Lavandula vera |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | stress, sleep |
No EFSA-authorized health claim exists for Lavender, yet brands market it for stress, sleep — the gap between claim and positioning is itself a competitive signal.
Where Lavender shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lavender?
Lavender (Lavandula vera) is a botanical extract derived from the flowering tops of the lavender plant. It is commonly incorporated into dietary supplements, particularly those marketed for stress, mood, and sleep support. Lavender extract contains a variety of phytochemicals, including essential oils, which contribute to its characteristic aroma. It is used in formulations such as capsules, tinctures, and teas. As a plant-based ingredient, lavender is valued for its sensory properties and is often included in products aimed at relaxation and well-being.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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