Lady's Bedstraw on the European supplement market
Most ingredient pages tell you what Lady's Bedstraw is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 67 Lady's Bedstraw products from 24 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity grew 208% in the last 30 days. Switzerland shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around —.
New Lady's Bedstraw ads launched per month on Meta — last 6 months.
How brands use Lady's Bedstraw, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 2 | — | — | — |
| France | 2 | 2 | — | — | — |
| Italy | 2 | 2 | 7 | 2 | — |
| Spain | 3 | 1 | 4 | 1 | — |
| Romania | 53 | 15 | — | — | 37.11 RON |
| Switzerland | 0 | 0 | 47 | 1 | — |
| Hungary | 1 | 1 | — | — | — |
| BG | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Lady's Bedstraw products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Sânziene galbene (extract) | 20 |
| Sânziene galbene | 18 |
| Iarba grasă Extract | 17 |
| Iarba grasă (flowers) | 8 |
| Galium verum L. | 4 |
| Iarba grasă (herba) | 1 |
Regulatory & positioning
| Botanical source | Galium verum L. |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney, liver health |
No EFSA-authorized health claim exists for Lady's Bedstraw, yet brands market it for urinary kidney, liver health — the gap between claim and positioning is itself a competitive signal.
Where Lady's Bedstraw shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lady's Bedstraw?
Lady's Bedstraw (Galium verum L.) is a botanical extract derived from the flowering plant of the Rubiaceae family. It is commonly included in dietary supplements formulated for urinary and kidney health as well as liver health. The plant contains various phytochemicals, including iridoids and flavonoids, which contribute to its use in traditional herbal preparations. Lady's Bedstraw extract is typically used in herbal blends or single-ingredient products targeting consumers interested in botanical-based formulations within the wellness and natural health categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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