Lactoferrin on the European supplement market
Most ingredient pages tell you what Lactoferrin is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 262 Lactoferrin products from 129 brands across the EU and US. 36 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Poland shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €37.
New Lactoferrin ads launched per month on Meta — last 6 months.
How brands use Lactoferrin, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 33 | 15 | 34 | 7 | €49.90 |
| United Kingdom | 5 | 5 | 2 | 1 | £19.99 |
| France | 11 | 9 | 6 | 3 | €30.00 |
| Italy | 67 | 30 | 9 | 5 | €40.00 |
| Spain | 19 | 14 | 2 | 2 | €29.99 |
| Romania | 30 | 11 | 34 | 5 | 70.21 RON |
| United States | 35 | 19 | 5 | 1 | $53.47 |
| Austria | 3 | 2 | 1 | 1 | — |
Who is on the shelf right now
Top brands by number of Lactoferrin products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lactoferrin | 236 |
| Lactoferină (lyophilized) | 3 |
| Lactoferină (native) | 3 |
| Lactoferină (bovine) | 3 |
| Lactoferina (apolactoferrin) | 2 |
| Lactoferina (Bioferrin® 2000) | 1 |
Regulatory & positioning
| Botanical source | Lactoferrin |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, gut health |
No EFSA-authorized health claim exists for Lactoferrin, yet brands market it for immunity, gut health — the gap between claim and positioning is itself a competitive signal.
Where Lactoferrin shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lactoferrin?
Lactoferrin is a glycoprotein commonly classified as a bioactive protein derived from milk. It is frequently included in dietary supplements formulated for immune system support and gut health. Lactoferrin is used in products marketed for immunity and digestive wellness, often combined with probiotics or vitamins to complement overall formulations. Its role as a naturally occurring protein with metal-binding properties makes it a versatile ingredient in various supplement categories, including functional foods and nutraceuticals targeting general wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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