Lactobacillus salivarius on the European supplement market
Most ingredient pages tell you what Lactobacillus salivarius is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 227 Lactobacillus salivarius products from 119 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €37.
How brands use Lactobacillus salivarius, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 58 | 24 | — | — | €57.30 |
| United Kingdom | 63 | 28 | — | — | £26.70 |
| France | 5 | 5 | — | — | €31.90 |
| Italy | 4 | 4 | — | — | — |
| Spain | 20 | 14 | — | — | €22.50 |
| Romania | 27 | 14 | — | — | 111.06 RON |
| United States | 19 | 12 | — | — | $35.99 |
| Austria | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Lactobacillus salivarius products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ligilactobacillus salivarius | 171 |
| Probiotic Bacteria | 20 |
| Lactobacillus salivarius Microîncapsulat | 8 |
| Lactobacillus salivarius (strain W24) | 6 |
| Probiotic Bacteria | 4 |
| Lactobacillus salivarius (strain Ls-33) | 4 |
Regulatory & positioning
| Botanical source | Ligilactobacillus salivarius |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | immunity, gut health, kids |
Where Lactobacillus salivarius shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lactobacillus salivarius?
Lactobacillus salivarius (scientific name: Ligilactobacillus salivarius) is a probiotic bacterium commonly included in dietary supplements. It is used in formulations targeting gut health, immunity, and children’s wellness. As a probiotic, it is part of the microbiota-focused category of ingredients, often found in capsules, powders, and chewable products. Its inclusion in supplements is intended for use in products marketed for maintaining digestive balance and immune system support, as well as formulations designed specifically for pediatric consumers.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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