Lactobacillus rhamnosus on the European supplement market
Most ingredient pages tell you what Lactobacillus rhamnosus is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 855 Lactobacillus rhamnosus products from 334 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €29.
New Lactobacillus rhamnosus ads launched per month on Meta — last 6 months.
How brands use Lactobacillus rhamnosus, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 140 | 55 | 1 | 1 | €38.08 |
| United Kingdom | 238 | 79 | — | — | £26.43 |
| France | 72 | 26 | 1 | 1 | €28.00 |
| Italy | 84 | 38 | 12 | 1 | €23.28 |
| Spain | 48 | 30 | 3 | 1 | €24.90 |
| Romania | 72 | 27 | 1 | 1 | 76.00 RON |
| United States | 81 | 32 | — | — | $42.98 |
| Austria | 13 | 8 | — | — | €32.97 |
Who is on the shelf right now
Top brands by number of Lactobacillus rhamnosus products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lactobacillus rhamnosus (culture) | 273 |
| Lactobacillus rhamnosus (strain GG) | 87 |
| Lactobacillus rhamnosus (strain HN001) | 50 |
| Lactobacillus rhamnosus (LR06) | 35 |
| Lactobacillus rhamnosus (LR04) | 23 |
| Lactobacillus rhamnosus (strain LR1, LMG 27341) | 22 |
Regulatory & positioning
| Botanical source | Lactobacillus rhamnosus |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, immunity |
Where Lactobacillus rhamnosus shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lactobacillus rhamnosus?
Lactobacillus rhamnosus is a probiotic bacterium commonly included in dietary supplements. It belongs to the lactic acid bacteria group and is frequently used in formulations aimed at gut health and immune system support. This ingredient is typically found in products such as probiotic capsules, powders, and functional foods. Its role in supplements is to contribute to the microbial diversity of the gastrointestinal tract. Lactobacillus rhamnosus is often combined with other probiotic strains to create multi-strain formulations marketed for digestive and immune-related wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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