Lactobacillus reuteri on the European supplement market
Most ingredient pages tell you what Lactobacillus reuteri is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 380 Lactobacillus reuteri products from 181 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €35.
New Lactobacillus reuteri ads launched per month on Meta — last 6 months.
How brands use Lactobacillus reuteri, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 57 | 34 | 1 | 1 | €37.50 |
| United Kingdom | 97 | 38 | — | — | £24.00 |
| France | 39 | 18 | 3 | 2 | €26.32 |
| Italy | 37 | 20 | — | — | €24.95 |
| Spain | 18 | 13 | — | — | €31.49 |
| Romania | 21 | 11 | — | — | 72.40 RON |
| United States | 57 | 19 | — | — | $49.98 |
| Austria | 9 | 6 | — | — | €56.00 |
Who is on the shelf right now
Top brands by number of Lactobacillus reuteri products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Limosilactobacillus reuteri | 272 |
| Lactobacillus reuteri (RC-14 strain) | 29 |
| Lactobacillus reuteri (strain DSM 17938) | 8 |
| Lactobacillus reuteri (Protectis (DSM 17938)) | 7 |
| Lactobacillus reuteri (DSM 17938) | 7 |
| Lactobacillus reuteri (strain LR 92) | 6 |
Regulatory & positioning
| Botanical source | Limosilactobacillus reuteri |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, immunity |
Where Lactobacillus reuteri shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lactobacillus reuteri?
Limosilactobacillus reuteri, formerly known as Lactobacillus reuteri, is a probiotic bacterium commonly used in dietary supplements. It is included in formulations aimed at gut health and immune system support. This microorganism is naturally found in the human gastrointestinal tract and is often incorporated into probiotic blends or standalone products. Supplements containing Limosilactobacillus reuteri are typically marketed for maintaining digestive balance and general wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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