Lactobacillus plantarum on the European supplement market
Most ingredient pages tell you what Lactobacillus plantarum is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 648 Lactobacillus plantarum products from 252 brands across the EU and US. 3 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €33.
New Lactobacillus plantarum ads launched per month on Meta — last 6 months.
How brands use Lactobacillus plantarum, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 154 | 49 | — | — | €47.54 |
| United Kingdom | 177 | 59 | — | — | £26.00 |
| France | 45 | 18 | — | — | €30.50 |
| Italy | 56 | 28 | 5 | 1 | €24.99 |
| Spain | 35 | 21 | 3 | 2 | €24.41 |
| Romania | 40 | 19 | — | — | 95.00 RON |
| United States | 44 | 24 | — | — | $35.49 |
| Austria | 10 | 5 | — | — | €40.88 |
Who is on the shelf right now
Top brands by number of Lactobacillus plantarum products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lactobacillus plantarum (culture) | 132 |
| Lactobacillus plantarum Microîncapsulat (CUL66) | 114 |
| Lactobacillus plantarum Microîncapsulat (strain W21) | 72 |
| Lactobacillus plantarum (LP01) | 22 |
| Lactobacillus plantarum (strain 299v) | 22 |
| Lactobacillus plantarum (strain LP09) | 21 |
Regulatory & positioning
| Botanical source | Lactobacillus plantarum |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Lactobacillus plantarum, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Lactobacillus plantarum shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lactobacillus plantarum?
Lactobacillus plantarum is a probiotic strain commonly used in dietary supplements. It belongs to the lactic acid bacteria group and is incorporated into formulations aimed at gut health and immune system support. This microorganism is often included in capsules, powders, and functional foods designed for digestive wellness and general wellness products. Its use is prevalent in supplements marketed for maintaining microbial balance and promoting overall digestive comfort.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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