Lactobacillus paracasei on the European supplement market
Most ingredient pages tell you what Lactobacillus paracasei is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 286 Lactobacillus paracasei products from 145 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Spain shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €35.
How brands use Lactobacillus paracasei, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 49 | 27 | — | — | €29.99 |
| United Kingdom | 85 | 33 | — | — | £35.50 |
| France | 12 | 7 | — | — | €27.98 |
| Italy | 15 | 12 | — | — | €21.50 |
| Spain | 24 | 18 | 1 | 1 | €24.50 |
| Romania | 19 | 9 | — | — | 111.06 RON |
| United States | 19 | 10 | — | — | $39.95 |
| Austria | 10 | 6 | — | — | €43.43 |
Who is on the shelf right now
Top brands by number of Lactobacillus paracasei products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lactobacillus paracasei Lpc-37 (heat-treated) | 63 |
| Lactobacillus paracasei (strain W20) | 26 |
| Lactobacillus paracasei Lpc-37 (strain LAFTI® L26) | 19 |
| Lactobacillus paracasei (heat-inactivated) | 18 |
| Lactobacillus paracasei Lpc-37 | 18 |
| Lactobacillus paracasei Lpc-37 (R215) | 18 |
Regulatory & positioning
| Botanical source | Lactobacillus paracasei |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | immunity, gut health |
Where Lactobacillus paracasei shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lactobacillus paracasei?
Lactobacillus paracasei is a probiotic bacterium commonly included in dietary supplements. It is used in formulations aimed at promoting general gut health and immune system support. This ingredient is often found in products such as probiotic blends, digestive health supplements, and functional foods. As a live microorganism, Lactobacillus paracasei contributes to the diversity of the microbiota in the gastrointestinal tract. It is typically incorporated in various delivery forms including capsules, powders, and fermented products marketed for overall wellness.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access