Lactobacillus gasseri on the European supplement market
Most ingredient pages tell you what Lactobacillus gasseri is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 231 Lactobacillus gasseri products from 123 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €33.
New Lactobacillus gasseri ads launched per month on Meta — last 6 months.
How brands use Lactobacillus gasseri, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 63 | 27 | — | — | €40.47 |
| United Kingdom | 43 | 23 | — | — | £24.00 |
| France | 42 | 20 | 16 | 4 | €30.32 |
| Italy | 25 | 16 | — | — | €27.00 |
| Spain | 9 | 9 | 4 | 2 | €33.85 |
| Romania | 6 | 6 | — | — | 64.90 RON |
| United States | 27 | 12 | — | — | $49.98 |
| Austria | 4 | 3 | 2 | 1 | — |
Who is on the shelf right now
Top brands by number of Lactobacillus gasseri products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lactobacillus gasseri tindalizat | 38 |
| Lactobacillus gasseri (strain CP2305) | 20 |
| Lactobacillus gasseri (probiotic strain) | 17 |
| Lactobacillus gasseri LMG P 18137 | 16 |
| Lactobacillus gasseri (lyophilized) | 15 |
| Lactobacillus gasseri (heat-inactivated) | 14 |
Regulatory & positioning
| Botanical source | Lactobacillus gasseri |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, gut health |
No EFSA-authorized health claim exists for Lactobacillus gasseri, yet brands market it for womens health, gut health — the gap between claim and positioning is itself a competitive signal.
Where Lactobacillus gasseri shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lactobacillus gasseri?
Lactobacillus gasseri is a probiotic bacterium commonly used as an ingredient in dietary supplements. It is classified as a live microorganism intended to contribute to the microbial composition of the gut. This ingredient is frequently included in formulations targeting women’s health and gut health. Products containing Lactobacillus gasseri are often marketed for their role in maintaining a balanced microbiome. It is typically found in capsules, powders, and fermented functional foods within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
30,000+ ingredients tracked across the EU + US · Live competitor ads, prices and product claims · Spot under-served demand in each market before rivals do.
Start free trial — full access