Lacticaseibacillus casei on the European supplement market
Most ingredient pages tell you what Lacticaseibacillus casei is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 47 Lacticaseibacillus casei products from 26 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €31.
How brands use Lacticaseibacillus casei, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 23 | 10 | — | — | €39.39 |
| United Kingdom | 10 | 5 | — | — | £21.49 |
| France | 2 | 2 | — | — | — |
| Italy | 5 | 4 | — | — | €23.50 |
| Spain | 2 | 1 | — | — | — |
| Romania | 1 | 1 | — | — | — |
| Switzerland | 3 | 2 | — | — | — |
| Poland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Lacticaseibacillus casei products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lacticaseibacillus casei | 32 |
| Lacticaseibacillus casei (strain CBT LC5) | 8 |
| Lacticaseibacillus casei (strain LC89) | 3 |
| Lacticaseibacillus casei (BGP93) | 2 |
| Lacticaseibacillus casei Microîncapsulat | 1 |
| Lacticaseibacillus casei (bacterial culture) | 1 |
Regulatory & positioning
| Botanical source | Lacticaseibacillus casei |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | gut health, immunity |
No EFSA-authorized health claim exists for Lacticaseibacillus casei, yet brands market it for gut health, immunity — the gap between claim and positioning is itself a competitive signal.
Where Lacticaseibacillus casei shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lacticaseibacillus casei?
Lacticaseibacillus casei is a probiotic bacterium commonly used as an ingredient in dietary supplements. It belongs to the group of beneficial microorganisms included in formulations aimed at promoting digestive system balance. This ingredient is frequently found in products marketed for gut health and immunity. Lacticaseibacillus casei is typically incorporated into capsules, powders, and functional foods designed for daily supplementation. Its use is popular in both standalone probiotic blends and multi-strain formulations targeting general wellness categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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