Lactic Acid Bacteria on the European supplement market
Most ingredient pages tell you what Lactic Acid Bacteria is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 356 Lactic Acid Bacteria products from 175 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. France shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €35.
How brands use Lactic Acid Bacteria, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 50 | 29 | — | — | €42.19 |
| United Kingdom | 109 | 39 | — | — | £24.99 |
| France | 20 | 10 | 1 | 1 | €39.00 |
| Italy | 42 | 26 | — | — | €23.58 |
| Spain | 9 | 8 | — | — | €26.07 |
| Romania | 34 | 18 | — | — | 62.24 RON |
| United States | 23 | 13 | — | — | $34.87 |
| Austria | 10 | 6 | — | — | €44.90 |
Who is on the shelf right now
Top brands by number of Lactic Acid Bacteria products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Lactobacillus casei | 294 |
| Bacterii lactice (FloraSMART®) | 28 |
| Lactic Bacteria | 5 |
| Lactobacillus casei LC 01(CNCM I-1572) | 5 |
| Lactobacillus casei | 4 |
| Bacterii lactice (strain 101/37) | 3 |
Regulatory & positioning
| Botanical source | Lactic Acid Bacteria |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, immunity |
Where Lactic Acid Bacteria shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lactic Acid Bacteria?
Lactic Acid Bacteria are a group of probiotic microorganisms commonly used in dietary supplements. They belong to the category of probiotics and are frequently included in formulations aimed at gut health and immune system support. These bacteria are often incorporated into capsules, powders, and functional foods. Their use is prevalent in products marketed for digestive balance and general wellness. Lactic Acid Bacteria strains vary, with some being more suitable for specific supplement formats or target consumer groups.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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