Lactic Acid on the European supplement market
Most ingredient pages tell you what Lactic Acid is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 48 Lactic Acid products from 22 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Germany shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €43.
New Lactic Acid ads launched per month on Meta — last 6 months.
How brands use Lactic Acid, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 5 | 5 | 1 | 1 | €42.99 |
| United Kingdom | 4 | 3 | — | — | — |
| Italy | 2 | 2 | — | — | — |
| Spain | 2 | 2 | — | — | — |
| Romania | 15 | 4 | — | — | 69.58 RON |
| United States | 11 | 1 | — | — | $49.00 |
| Switzerland | 1 | 1 | — | — | — |
| Poland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Lactic Acid products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Acid lactic | 47 |
| Acid lactic ((S)-) | 1 |
| Acid lactic Lactat | 1 |
Regulatory & positioning
| Botanical source | Lactic Acid |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | gut health, blood pressure |
Where Lactic Acid shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Lactic Acid?
Lactic acid is an organic acid commonly classified as a carboxylic acid. It is often used in dietary supplements as a pH regulator and preservative agent. Lactic acid appears in products marketed for gut health and blood pressure, frequently included in formulations aimed at maintaining digestive balance or cardiovascular wellness. It can also be found in probiotic supplements, where it may contribute to the overall stability and shelf life of the product. As a naturally occurring compound, lactic acid is typically derived via fermentation processes involving certain bacteria.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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