L-Citrulline on the European supplement market
Most ingredient pages tell you what L-Citrulline is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 754 L-Citrulline products from 269 brands across the EU and US. 31 brands advertise it on Meta right now, and new-ad activity cooled 44% in the last 30 days. Italy shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €31.
New L-Citrulline ads launched per month on Meta — last 6 months.
How brands use L-Citrulline, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 154 | 50 | — | — | €34.90 |
| United Kingdom | 145 | 42 | 48 | 6 | £41.48 |
| France | 40 | 21 | 2 | 2 | €32.90 |
| Italy | 79 | 28 | 120 | 10 | €26.18 |
| Spain | 51 | 24 | — | — | €29.99 |
| Romania | 51 | 18 | 12 | 5 | 144.50 RON |
| United States | 132 | 46 | 11 | 5 | $37.25 |
| Austria | 20 | 5 | — | — | €28.90 |
Who is on the shelf right now
Top brands by number of L-Citrulline products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| L-citrulline | 670 |
| L-Citrulline Malate | 94 |
| L-Citrulină (vegan fermented) | 4 |
| L-Citrulină (free form) | 3 |
| L-Citrulină (fermented) | 2 |
| L-Citrulină (micronized) | 2 |
Regulatory & positioning
| Botanical source | L-Citrulline |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, heart health |
No EFSA-authorized health claim exists for L-Citrulline, yet brands market it for energy, heart health — the gap between claim and positioning is itself a competitive signal.
Where L-Citrulline shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is L-Citrulline?
L-Citrulline is a non-essential amino acid commonly used in dietary supplements. It is frequently included in formulations aimed at energy enhancement and cardiovascular support. L-Citrulline is often found in products marketed for exercise performance, endurance, and heart health. As a precursor to L-arginine, it plays a role in the body’s nitric oxide pathway. This ingredient is typically incorporated in powders, capsules, and pre-workout blends within the sports nutrition and general wellness categories.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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