L-Carnitine on the European supplement market
Most ingredient pages tell you what L-Carnitine is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,564 L-Carnitine products from 424 brands across the EU and US. 61 brands advertise it on Meta right now, and new-ad activity cooled 51% in the last 30 days. Austria shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €29.
New L-Carnitine ads launched per month on Meta — last 6 months.
How brands use L-Carnitine, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 322 | 80 | 166 | 10 | €32.45 |
| United Kingdom | 284 | 72 | — | — | £24.99 |
| France | 76 | 28 | 8 | 6 | €29.99 |
| Italy | 219 | 68 | 84 | 14 | €26.90 |
| Spain | 138 | 38 | 82 | 11 | €24.97 |
| Romania | 287 | 43 | 57 | 12 | 185.69 RON |
| United States | 78 | 40 | 3 | 2 | $41.37 |
| Austria | 38 | 10 | 210 | 1 | €29.98 |
Who is on the shelf right now
Top brands by number of L-Carnitine products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| L-carnitină | 733 |
| L-carnitină (tartrate) | 250 |
| L-carnitină (acetyl) | 213 |
| L-Carnitine L-tartrate | 187 |
| L-carnitină (L-tartrate) | 116 |
| L-Carnitine Chloride | 43 |
Regulatory & positioning
| Botanical source | L-Carnitine |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | weight loss, sports recovery, sexual health |
Where L-Carnitine shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is L-Carnitine?
L-Carnitine is a naturally occurring amino acid derivative involved in cellular energy metabolism. It is commonly included in dietary supplements, particularly those marketed for weight management, sports recovery, and sexual health. L-Carnitine is often formulated in products aimed at individuals seeking support in physical activity and metabolic processes. It is available in various forms, including L-carnitine L-tartrate and acetyl-L-carnitine, each used depending on the intended application within supplement formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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