Kudzu on the European supplement market
Most ingredient pages tell you what Kudzu is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 68 Kudzu products from 48 brands across the EU and US. 4 brands advertise it on Meta right now, and new-ad activity cooled 79% in the last 30 days. France shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €31.
New Kudzu ads launched per month on Meta — last 6 months.
How brands use Kudzu, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 9 | 3 | 1 | 1 | €26.90 |
| United Kingdom | 10 | 7 | — | — | £24.47 |
| France | 9 | 8 | 86 | 1 | €24.90 |
| Italy | 13 | 8 | 10 | 1 | €39.90 |
| Spain | 3 | 3 | — | — | — |
| Romania | 6 | 6 | 8 | 1 | 34.97 RON |
| United States | 6 | 6 | — | — | $23.97 |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Kudzu products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Pueraria lobata Extract | 41 |
| Pueraria lobata | 7 |
| Pueraria spp. | 6 |
| Kudzu Extract | 5 |
| Kudzu (40% isoflavoni) | 4 |
| Kudzu (40% isoflavones) | 3 |
Regulatory & positioning
| Botanical source | Pueraria lobata |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | womens health, liver health |
No EFSA-authorized health claim exists for Kudzu, yet brands market it for womens health, liver health — the gap between claim and positioning is itself a competitive signal.
Where Kudzu shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Kudzu?
Kudzu (Pueraria lobata) is a botanical extract derived from the root of the Kudzu vine. It is commonly incorporated into dietary supplements, particularly those marketed for women’s health and liver health. Kudzu extract contains isoflavones, a class of plant compounds often categorized as phytoestrogens. Its use in formulations typically targets products focusing on hormonal balance and detoxification support. Kudzu is valued for its traditional applications and is included in various herbal blends and standardized extracts within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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