Krill on the European supplement market
Most ingredient pages tell you what Krill is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 163 Krill products from 123 brands across the EU and US. 9 brands advertise it on Meta right now, and new-ad activity grew 73% in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €28.
New Krill ads launched per month on Meta — last 6 months.
How brands use Krill, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 9 | 9 | — | — | €36.97 |
| United Kingdom | 41 | 30 | 6 | 1 | £25.95 |
| France | 13 | 8 | — | — | €21.00 |
| Italy | 11 | 10 | 23 | 2 | €26.77 |
| Spain | 13 | 13 | — | — | €29.17 |
| Romania | 21 | 12 | 7 | 3 | 87.60 RON |
| United States | 25 | 18 | — | — | $30.95 |
| Austria | 5 | 4 | — | — | — |
Who is on the shelf right now
Top brands by number of Krill products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Euphausia superba | 78 |
| Krill (ulei esențial) | 28 |
| Krill (phospholipids and choline) | 19 |
| Krill Extract | 16 |
| Krill (double strength) | 5 |
| Krill (phospholipids) | 5 |
Regulatory & positioning
| Botanical source | Euphausia superba |
|---|---|
| Novel food status | Authorised novel food |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | joint health, heart health, immunity |
Where Krill shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Krill?
Krill (Euphausia superba) is a marine crustacean ingredient primarily valued for its content of omega-3 fatty acids, particularly EPA and DHA, as well as phospholipids and antioxidants such as astaxanthin. It is classified as a source of fatty acids and marine-derived nutrients. Krill extracts are commonly used in dietary supplements marketed for joint health, heart health, and immune system support. Its unique composition differentiates it from other omega-3 sources, often appealing to formulators seeking marine-based fatty acid ingredients.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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