Kiwi on the European supplement market
Most ingredient pages tell you what Kiwi is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 38 Kiwi products from 25 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €19.
New Kiwi ads launched per month on Meta — last 6 months.
How brands use Kiwi, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 2 | 1 | 1 | — |
| United Kingdom | 20 | 12 | — | — | £32.75 |
| France | 1 | 1 | 1 | 1 | — |
| Italy | 5 | 2 | 2 | 1 | €19.00 |
| Spain | 4 | 3 | — | — | — |
| Romania | 3 | 2 | — | — | — |
| United States | 2 | 2 | 2 | 1 | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Kiwi products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Kiwi (fruit powder) | 11 |
| Actinidia deliciosa Extract | 8 |
| Kiwi (fruit pulp powder) | 5 |
| Kiwi | 5 |
| Kiwi (freeze-dried powder) | 3 |
| Kiwi (oligosaccharides) | 2 |
Regulatory & positioning
| Botanical source | Actinidia deliciosa |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, beauty |
No EFSA-authorized health claim exists for Kiwi, yet brands market it for immunity, beauty — the gap between claim and positioning is itself a competitive signal.
Where Kiwi shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Kiwi?
Kiwi (Actinidia deliciosa) is a botanical ingredient derived from the fruit of the kiwi plant. It is commonly used in supplement formulations as a natural source of vitamins, particularly vitamin C, as well as dietary fiber and antioxidants. Kiwi extracts or powders are often included in products marketed for immunity and beauty, such as immune support blends and skin health supplements. Its inclusion is valued for its nutrient profile and potential to complement other botanical and vitamin ingredients in complex formulations.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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