Kelp on the European supplement market
Most ingredient pages tell you what Kelp is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 100 Kelp products from 72 brands across the EU and US. 5 brands advertise it on Meta right now, and new-ad activity cooled 64% in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €42.
New Kelp ads launched per month on Meta — last 6 months.
How brands use Kelp, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 4 | 4 | — | — | — |
| United Kingdom | 42 | 29 | 192 | 3 | £21.99 |
| France | 10 | 5 | 4 | 1 | €49.90 |
| Italy | 5 | 4 | — | — | €45.44 |
| Spain | 9 | 8 | — | — | €29.99 |
| Romania | 7 | 5 | — | — | 131.10 RON |
| United States | 17 | 11 | 4 | 1 | $37.80 |
| Switzerland | 2 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Kelp products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Kelp (Laminaria spp.) | 74 |
| Kelp (Laminaria spp.) Extract | 18 |
| Kelp (organic) | 4 |
| Kelp (wild Atlantic) | 3 |
| Kelp (concentrate) | 1 |
| Kelp (algae) | 1 |
Regulatory & positioning
| Botanical source | Kelp |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | hormonal |
No EFSA-authorized health claim exists for Kelp, yet brands market it for hormonal — the gap between claim and positioning is itself a competitive signal.
Where Kelp shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Kelp?
Kelp is a type of brown seaweed used as a botanical extract in dietary supplements. It is a natural source of various minerals, including iodine, and is commonly incorporated into products marketed for hormonal health. Kelp extracts are often found in formulations aimed at supporting overall mineral intake and are used in multivitamin and mineral blends, as well as specialty supplements focusing on endocrine-related wellness. Its inclusion is typically valued for its mineral content derived from marine sources.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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