Kakadu Plum on the European supplement market
Most ingredient pages tell you what Kakadu Plum is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 24 Kakadu Plum products from 8 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United Kingdom shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around —.
New Kakadu Plum ads launched per month on Meta — last 6 months.
How brands use Kakadu Plum, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| United Kingdom | 21 | 5 | 5 | 1 | £66.40 |
| Italy | 1 | 1 | — | — | — |
| Spain | 1 | 1 | — | — | — |
| United States | 1 | 1 | 3 | 1 | — |
Who is on the shelf right now
Top brands by number of Kakadu Plum products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Kakadu Plum Extract | 19 |
| Terminalia ferdinandiana | 2 |
| Kakadu Plum Extract | 1 |
| Kakadu Plum Extract | 1 |
| Kakadu Plum Extract | 1 |
Regulatory & positioning
| Botanical source | Terminalia ferdinandiana |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | immunity, energy |
No EFSA-authorized health claim exists for Kakadu Plum, yet brands market it for immunity, energy — the gap between claim and positioning is itself a competitive signal.
Where Kakadu Plum shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Kakadu Plum?
Kakadu Plum (Terminalia ferdinandiana) is a plant-based botanical extract derived from the fruit of an Australian native tree. It is notable for its high natural vitamin C content and is commonly used in dietary supplements. Kakadu Plum extracts are typically included in formulations marketed for immunity and energy, often combined with other vitamins and antioxidants. The ingredient is valued for its antioxidant profile and is used in various supplement formats, including capsules, powders, and functional beverages.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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