Juniper on the European supplement market
Most ingredient pages tell you what Juniper is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 82 Juniper products from 38 brands across the EU and US. 6 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Italy shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €22.
New Juniper ads launched per month on Meta — last 6 months.
How brands use Juniper, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 10 | 5 | — | — | €24.90 |
| France | 8 | 2 | — | — | €18.40 |
| Italy | 8 | 3 | 21 | 2 | €24.25 |
| Spain | 4 | 4 | — | — | €19.49 |
| Romania | 45 | 17 | 15 | 4 | 68.84 RON |
| United States | 3 | 3 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
| Hungary | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Juniper products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Ienupăr Extract | 19 |
| Extract de fructe de ienupăr (fructus) | 14 |
| Ienupăr (young shoots) | 12 |
| Ienupăr (fruits) | 7 |
| Ienupăr | 5 |
| Juniperus communis L. | 5 |
Regulatory & positioning
| Botanical source | Juniperus communis |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | urinary kidney, weight loss, liver health |
No EFSA-authorized health claim exists for Juniper, yet brands market it for urinary kidney, weight loss, liver health — the gap between claim and positioning is itself a competitive signal.
Where Juniper shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Juniper?
Juniper (Juniperus communis) is a botanical extract derived from the berries of the juniper plant. It is commonly incorporated into dietary supplements, particularly those marketed for urinary and kidney health, weight management, and liver health. As a plant-based ingredient, juniper contains various phytochemicals, including essential oils and flavonoids. Its use in formulations typically targets products positioned within the natural wellness and herbal supplement categories. Juniper is valued for its traditional applications and is often combined with other herbal extracts in complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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