Jujube on the European supplement market
Most ingredient pages tell you what Jujube is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 42 Jujube products from 30 brands across the EU and US. 1 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. United States shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €30.
New Jujube ads launched per month on Meta — last 6 months.
How brands use Jujube, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 3 | 2 | — | — | — |
| United Kingdom | 8 | 7 | — | — | £22.76 |
| France | 1 | 1 | — | — | — |
| Italy | 16 | 9 | — | — | €29.65 |
| Romania | 6 | 4 | — | — | 34.97 RON |
| United States | 4 | 4 | 3 | 1 | — |
| Hungary | 3 | 2 | — | — | — |
| BG | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Jujube products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Jujuba Extract | 18 |
| Ziziphus jujuba Mill. | 9 |
| Jujuba | 4 |
| Jujuba (concentrate) | 3 |
| Jujuba (fruits) | 2 |
| Jujuba (powder from fruit) | 1 |
Regulatory & positioning
| Botanical source | Ziziphus jujuba |
|---|---|
| Novel food status | Not novel in food |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | sleep, stress |
No EFSA-authorized health claim exists for Jujube, yet brands market it for sleep, stress — the gap between claim and positioning is itself a competitive signal.
Where Jujube shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Jujube?
Jujube (Ziziphus jujuba) is a botanical extract derived from the fruit of the jujube tree. It is commonly included in dietary supplements formulated for sleep and stress management. As a plant-based ingredient, jujube is often used in products marketed for mood and relaxation support. Its applications typically focus on formulations aiming to address aspects related to rest and emotional balance. Jujube extract is valued for its natural origin and compatibility with various supplement delivery forms, including capsules, powders, and teas.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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