Jojoba on the European supplement market
Most ingredient pages tell you what Jojoba is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 39 Jojoba products from 19 brands across the EU and US. 0 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Romania has the largest shelf. The median EU shelf price sits around €39.
How brands use Jojoba, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 3 | — | — | €39.47 |
| United Kingdom | 9 | 3 | — | — | £19.99 |
| France | 1 | 1 | — | — | — |
| Italy | 4 | 2 | — | — | — |
| Spain | 1 | 1 | — | — | — |
| Romania | 10 | 4 | — | — | 88.00 RON |
| United States | 2 | 2 | — | — | — |
| Austria | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Jojoba products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Jojoba (ulei esențial) | 24 |
| Simmondsia chinensis | 6 |
| Jojoba (cold-pressed) | 5 |
| Jojoba Extract | 2 |
| Jojoba (esters) | 1 |
| Jojoba (wax) | 1 |
Regulatory & positioning
| Botanical source | Simmondsia chinensis |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty |
No EFSA-authorized health claim exists for Jojoba, yet brands market it for beauty — the gap between claim and positioning is itself a competitive signal.
Where Jojoba shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Jojoba?
Jojoba (Simmondsia chinensis) is a botanical extract derived from the seeds of the jojoba plant. It is primarily composed of liquid wax esters, which are unique among plant oils. Jojoba extract is commonly used in supplements marketed for beauty, including formulations targeting skin and hair care. Its chemical profile makes it suitable for inclusion in topical and oral products aimed at cosmetic applications. Formulators often incorporate jojoba for its compatibility with other botanical ingredients and its stable shelf life.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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