Ivy on the European supplement market
Most ingredient pages tell you what Ivy is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 49 Ivy products from 36 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Italy has the largest shelf. The median EU shelf price sits around €19.
How brands use Ivy, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 2 | 2 | — | — | — |
| United Kingdom | 1 | 1 | — | — | — |
| France | 1 | 1 | — | — | — |
| Italy | 19 | 17 | 1 | 1 | €19.05 |
| Spain | 2 | 2 | — | — | — |
| Romania | 19 | 9 | 2 | 1 | 40.40 RON |
| United States | 2 | 2 | — | — | — |
| Poland | 2 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Ivy products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Iederă Extract | 30 |
| Iederă | 19 |
Regulatory & positioning
| Botanical source | Ivy |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | liver health, respiratory, urinary kidney |
No EFSA-authorized health claim exists for Ivy, yet brands market it for liver health, respiratory, urinary kidney — the gap between claim and positioning is itself a competitive signal.
Where Ivy shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Ivy?
Ivy is a botanical extract derived from the leaves of the Hedera helix plant. It is commonly used in dietary supplements formulated for respiratory health, liver health, and urinary or kidney support. Ivy extract contains various bioactive compounds, including saponins and flavonoids, which contribute to its inclusion in complex herbal formulations. It is typically found in products aimed at promoting overall wellness through plant-based ingredients and is valued for its traditional use in supplement blends targeting respiratory and urinary systems.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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