Isomaltulose on the European supplement market
Most ingredient pages tell you what Isomaltulose is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 149 Isomaltulose products from 61 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity cooled 40% in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €27.
New Isomaltulose ads launched per month on Meta — last 6 months.
How brands use Isomaltulose, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 34 | 13 | 5 | 1 | €29.88 |
| United Kingdom | 8 | 7 | — | — | £51.99 |
| France | 3 | 2 | 4 | 1 | — |
| Italy | 25 | 6 | — | — | €30.00 |
| Spain | 32 | 14 | 3 | 2 | €22.50 |
| Romania | 15 | 5 | 11 | 1 | 162.49 RON |
| United States | 1 | 1 | — | — | — |
| Austria | 3 | 2 | — | — | — |
Who is on the shelf right now
Top brands by number of Isomaltulose products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Isomaltulose | 146 |
| ISOMALTULOSE (PALATINOSE™) | 1 |
| Palatinose® | 1 |
| Palatinose® | 1 |
Regulatory & positioning
| Botanical source | Isomaltulose |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | energy, blood sugar |
No EFSA-authorized health claim exists for Isomaltulose, yet brands market it for energy, blood sugar — the gap between claim and positioning is itself a competitive signal.
Where Isomaltulose shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Isomaltulose?
Isomaltulose is a naturally occurring carbohydrate classified as a disaccharide, composed of glucose and fructose. It is commonly used as a carbohydrate source in various supplement formulations. Isomaltulose is found in products marketed for sustained energy release and blood sugar management due to its slower digestion rate compared to other sugars. It is often included in sports nutrition, weight management, and functional food supplements where a steady supply of energy is desired.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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