Isoflavones on the European supplement market
Most ingredient pages tell you what Isoflavones is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 33 Isoflavones products from 23 brands across the EU and US. 2 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Romania shows the heaviest advertising, while Germany has the largest shelf. The median EU shelf price sits around €29.
New Isoflavones ads launched per month on Meta — last 6 months.
How brands use Isoflavones, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 12 | 10 | — | — | €29.93 |
| United Kingdom | 9 | 6 | — | — | £32.99 |
| France | 0 | 0 | 1 | 1 | — |
| Italy | 5 | 3 | — | — | €28.90 |
| Romania | 4 | 2 | 2 | 1 | — |
| Austria | 2 | 1 | — | — | — |
| Switzerland | 1 | 1 | — | — | — |
Who is on the shelf right now
Top brands by number of Isoflavones products, and the forms they use.
Regulatory & positioning
| Botanical source | Isoflavones |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | hormonal, womens health, mens health |
Where Isoflavones shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Isoflavones?
Isoflavones are a class of naturally occurring plant compounds classified as phytoestrogens, primarily found in soy and other legumes. They are a type of botanical extract commonly incorporated into dietary supplements. Isoflavones are used in products marketed for hormonal balance, women’s health, and men’s health. Their inclusion in formulations often targets consumers interested in plant-based ingredients associated with these areas. Isoflavones are typically standardized for content and can be combined with other botanical extracts or nutrients in complex supplement blends.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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