Iron on the European supplement market
Most ingredient pages tell you what Iron is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 3,967 Iron products from 916 brands across the EU and US. 196 brands advertise it on Meta right now, and new-ad activity grew 5% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €26.
New Iron ads launched per month on Meta — last 6 months.
How brands use Iron, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 841 | 163 | 280 | 44 | €29.65 |
| United Kingdom | 913 | 162 | 106 | 6 | £22.95 |
| France | 177 | 74 | 110 | 33 | €26.45 |
| Italy | 309 | 99 | 76 | 28 | €22.00 |
| Spain | 318 | 92 | 56 | 18 | €21.14 |
| Romania | 421 | 73 | 52 | 18 | 86.35 RON |
| United States | 253 | 95 | 83 | 15 | $31.97 |
| Austria | 164 | 40 | 107 | 12 | €29.95 |
Who is on the shelf right now
Top brands by number of Iron products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Fier | 1,737 |
| Iron Bisglycinate | 737 |
| Fier (fumarate) | 582 |
| Iron Gluconate | 225 |
| Iron Sulfate | 170 |
| Iron Phosphate | 148 |
Regulatory & positioning
| Botanical source | Iron |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | energy, womens health |
Where Iron shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Iron?
Iron is a mineral commonly used in dietary supplements. It is an essential trace element involved in various physiological processes. Iron is frequently included in formulations marketed for energy and women’s health, often found in multivitamins, prenatal supplements, and products targeting general wellness. Its inclusion aims to address nutritional needs related to iron intake. Iron supplements are available in various forms, including ferrous sulfate, ferrous gluconate, and iron bisglycinate, each differing in absorption characteristics and formulation compatibility.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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