Irish Moss on the European supplement market
Most ingredient pages tell you what Irish Moss is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 203 Irish Moss products from 81 brands across the EU and US. 7 brands advertise it on Meta right now, and new-ad activity held roughly steady in the last 30 days. Hungary shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €25.
New Irish Moss ads launched per month on Meta — last 6 months.
How brands use Irish Moss, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 7 | 7 | 10 | 1 | €24.34 |
| United Kingdom | 85 | 31 | — | — | £24.95 |
| France | 6 | 4 | 1 | 1 | €30.00 |
| Italy | 7 | 6 | — | — | €21.99 |
| Spain | 3 | 2 | — | — | — |
| Romania | 12 | 6 | — | — | 106.39 RON |
| United States | 79 | 21 | 10 | 2 | $36.99 |
| Austria | 0 | 0 | 2 | 1 | — |
Who is on the shelf right now
Top brands by number of Irish Moss products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Iarbă de mare Extract | 82 |
| Seaweed Extract | 34 |
| Seaweed | 18 |
| Iarbă de mare Extract (wildcrafted) | 14 |
| Iarbă de mare Extract (algae) | 12 |
| Iarbă de mare Extract (tincture) | 10 |
Regulatory & positioning
| Botanical source | Chondrus crispus |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | None authorized |
| Marketed categories (observed) | beauty, joint health |
No EFSA-authorized health claim exists for Irish Moss, yet brands market it for beauty, joint health — the gap between claim and positioning is itself a competitive signal.
Where Irish Moss shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Irish Moss?
Irish Moss (Chondrus crispus) is a type of red seaweed classified as a botanical extract. It is rich in polysaccharides, including carrageenan, and contains minerals such as iodine and calcium. Irish Moss is commonly used in dietary supplements formulated for beauty and joint health. Its inclusion is often aimed at leveraging its natural composition in products marketed for skin hydration and joint comfort. The ingredient is typically incorporated in capsules, powders, and functional beverages within the supplement industry.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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