Iodine on the European supplement market
Most ingredient pages tell you what Iodine is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 2,818 Iodine products from 708 brands across the EU and US. 101 brands advertise it on Meta right now, and new-ad activity cooled 15% in the last 30 days. Germany shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €27.
New Iodine ads launched per month on Meta — last 6 months.
How brands use Iodine, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 608 | 139 | 261 | 37 | €29.90 |
| United Kingdom | 846 | 148 | 46 | 5 | £24.99 |
| France | 105 | 52 | 32 | 12 | €28.55 |
| Italy | 149 | 60 | 8 | 4 | €22.00 |
| Spain | 147 | 59 | 1 | 1 | €19.95 |
| Romania | 304 | 55 | 13 | 4 | 90.41 RON |
| United States | 201 | 79 | 11 | 7 | $36.99 |
| Austria | 91 | 27 | 56 | 11 | €29.99 |
Who is on the shelf right now
Top brands by number of Iodine products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Iod | 1,592 |
| Iod (potassium iodide) | 836 |
| Iod (iodide) | 194 |
| Iod (potassium salt) | 44 |
| Iod (potassium iodate) | 37 |
| Iod (sodium iodide) | 21 |
Regulatory & positioning
| Botanical source | Iodine |
|---|---|
| Novel food status | — |
| EFSA authorized health claims | mixed |
| Marketed categories (observed) | hormonal |
Where Iodine shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Iodine?
Iodine is a trace mineral essential for various physiological functions. It is commonly included in dietary supplements, particularly those marketed for hormonal health, thyroid support, and metabolic balance. Iodine is often found in multivitamin and mineral complexes, as well as in specialized formulations targeting endocrine system-related wellness. Its role as a mineral makes it a key component in products designed to complement nutritional intake where iodine may be limited. Formulators may source iodine in various forms, including potassium iodide and kelp-derived extracts.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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