Inositol on the European supplement market
Most ingredient pages tell you what Inositol is. This one shows how the European supplement market actually uses it — who sells it, who advertises it, and at what price.
RavenBI Market Intelligence · measured 25 Oct 2026 · observed, not estimated. Ad counts are active creatives in Meta's public Ad Library; product and price data come from public listings across the EU and US. Figures change weekly.
RavenBI tracks 1,621 Inositol products from 546 brands across the EU and US. 90 brands advertise it on Meta right now, and new-ad activity cooled 31% in the last 30 days. Romania shows the heaviest advertising, while United Kingdom has the largest shelf. The median EU shelf price sits around €33.
New Inositol ads launched per month on Meta — last 6 months.
How brands use Inositol, market by market
Products and brands that sell it, active ads and brands that advertise it, and the median shelf price — per market.
| Market | Products | Brands selling | Active ads | Brands advertising | Median price |
|---|---|---|---|---|---|
| Germany | 226 | 88 | 43 | 7 | €29.90 |
| United Kingdom | 487 | 100 | — | — | £24.95 |
| France | 79 | 35 | 96 | 16 | €39.90 |
| Italy | 111 | 54 | 37 | 6 | €29.20 |
| Spain | 139 | 64 | 45 | 11 | €26.90 |
| Romania | 218 | 51 | 127 | 11 | 110.00 RON |
| United States | 115 | 55 | 25 | 10 | $34.99 |
| Austria | 36 | 13 | 35 | 4 | €34.95 |
Who is on the shelf right now
Top brands by number of Inositol products, and the forms they use.
Most-used forms
| Form | Products |
|---|---|
| Inositol | 649 |
| Inozitol (DC 95%) | 242 |
| Inozitol (myo-inositol) | 149 |
| Inositol Phosphate | 123 |
| Inozitol (PVP) | 74 |
| Inozitol (mixture) | 63 |
Regulatory & positioning
| Botanical source | Inositol |
|---|---|
| Novel food status | Not novel in food supplements |
| EFSA authorized health claims | refused |
| Marketed categories (observed) | brain health, liver health |
Where Inositol shows up
Across the ad channels and marketplaces RavenBI tracks.
See the ads, listings and shops behind these numbers →
What is Inositol?
Inositol is a naturally occurring carbohydrate classified as a sugar alcohol and often grouped with B-complex vitamins due to its role in cellular processes. It is commonly used as an ingredient in dietary supplements targeted at brain health and liver health formulations. Inositol is included in products marketed for cognitive function and metabolic support, frequently combined with other nutrients to complement overall supplement profiles. Its presence in formulations is valued for its biochemical role rather than as a standalone active compound.
This overview was generated with AI from public information and RavenBI's classification. Informational only, not medical advice.
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